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Event
marketing
Getting people to sense, feel, think, act
and relate to your company, brand or occasion
On a daily basis we are bombarded with countless
marketing messages with all but the most
effective being filtered out. Events as a
marketing medium enable brands and companies
to break through this barrier in a dynamic,
targeted and measurable way. Moderno provide
such events that connect and influence the
way a target group senses, feels and relates
to your company or brand values.
Awareness,
Anticipation, Excitement
Like many an occasion, much of the enjoyment
derives from the anticipation and excitement
that’s developed prior to the event.
From electronic invites and temporary websites
to stylish, personally written letters; from
strategically placed posters to mysterious
and theatrical telephone calls; Moderno can
provide innovative and creative means to
create just the right amount of awareness,
anticipation and excitement.
Branding and Communications – Artwork,
Design, Copy
The success of any event is down to a combination
of elements, be it the food, the venue, theme,
etc. A key element too is that of communications.
From invites to websites, uniforms to press
packs, menus to poster boards, brochures
to corporate literature, Moderno can provide
a complete range of design and print services
that include copy writing, artwork and photography.
Evaluation, Measurement and ROI
Was the event a success? Did it achieve its
planned objectives? What exactly was the
return achieved from the money invested?
Today business spend has to be measurable
and justified, this includes spend on corporate
hospitality and event marketing. Through
the use of various measurement models, Moderno
can provide an objective evaluation and feedback
service that enables you to have a summary
report as to whether the event fulfilled
the rationale, giving you true spend accountability.
Branded
events for hard-to-reach target groups. Electronic invites.
Temporary
websites. Awareness campaigns. Branding & communications.
Poster Boards. Corporate Literature. Menus. Brochures. Press
Packs. Copy. Artwork. Photography. Event Evaluation and ROI
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Moderno Events Ltd all rights reserved
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